The Tears of Eros

The Tears of Eros

An exhibition covering sex, erotics an surrealism. Joop Moesman, the Utrecht's own surrealist was the starting point to explore the female body as seen by contemporary artists such as Vivianne Sassen, Jon Rafman and many others.

JVS came up with a kinetic campaign concept, enrolling into a cross-media campaign, from flyers to abri's, from posters to banners.

The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©

Exhibition design: Afarai, Afaina de Jong

Both the campaign and the exihibition use the round shape as a starting point.

The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©
The Tears of Eros by Johannes Verwoerd ©

role

concept, art direction, motion

purpose

cross-media campaign

intern

Adelie Richeaux

client

Centraal Museum, Nina Folkersma, Kirsten Doornbos